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Social Videos
Client
Challenge
ULTA wanted to optimize its connection to the customer base and grow awareness in key demographics.
Role
Created 2 series of videos to showcase popular beauty trends. Selected talent and directed styling and details of the shoot. Collaborated with merchandising and social teams to create content.
As a result, we gained 16,000 subscribers to the ULTA YouTube channel in one year and more than 260,000 views on a single video.
For a full range of videos, visit the
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