Merchandising
Role
Presented concepts to engage retail clients in inline, endcap and sidekick opportunities. Negotiated pricing options and sketched out fixture layouts. Created, designed and/or directed development of all fixture product, packaging, POP and shelf signage.
Directed merchandiser design, as well as new wax home decor palette and new packaging
Concepted new scrapbooking opportunity for Target stores endcap. Innovated product idea and presented to buyers at Target headquarters. Negotiated pricing and targeted final pricepoints for product.
Directed design and product assortment for Office Max endcaps. Presented options to buyers. Produced product with overseas factories from concept to completion.
Designed shelf-spinner for product to increase sales opportunities while minimizing counter space for retailer. Merchandiser strategically designed to sell magnet portfolios, stickable note portfolios and journals.
Directed design and product assortment for Meijer Grocery displays. Presented options to buyers. Produced product with overseas factories from concept to completion.
Directed design and product assortment for Office Max endcaps. Presented options to buyers. Produced product with overseas factories from concept to completion.
Directed design and product assortment for Zellers (Canadian retailer) endcaps. Presented options to buyers. Produced product with overseas factories from concept to completion.
