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ULTA BRANDING
ULTA wanted to command credibility as a beauty destination rather than a beauty discounter. The website needed an intuitive ecommerce UX overhaul, dynamic personalization as well as a mobile-optimized interface. Additionally, the site needed to capitalize on social engagement with the customer. Email needed to be in alignment with mobile standards. Social media presence was in need of refreshing from look and feel as well as content.
ROLES
Lead the redesign of the responsive website, native app, emails, paid media and social initiatives. Created new marketing methods through iPad app, videos and in-store digital experiences. Maintained consistency across all digital brand assets with print assets. Lead design team of eleven.
HONORS
Forbes magazine recognized the native app
as redefining shopping and was ranked #1 for performance and usability on Android devices.
For a full range of videos, visit the
ULTA video page.
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