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ULTA BEAUTY
(NASDAQ: ULTA) is the largest beauty retailer in the United States offering more than 20,000 products from over 500 well-established and emerging beauty brands, generating $4 billion in annual sales during the time period I worked with them.
Directed brand strategy including: digital design, corporate identity, rewards program and digital in-store experience. Grew and cultivated a marketing team of UI/UX designers, digital designers and photographers to 5x the original team.





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