Red Clover Branding
Client
Mudlark
Challenge
Mudlark was finding success in the high-end marketplace, but had to decline business from discount retailers. They were concerned of the backlash from high-end stores if the same goods were found in mid-tier or discount markets.
Role
Detailed a plan where additional brand options would round out their offering potential in the marketplace. Red Clover became the first targeted brand. The brand was based on beautiful art for the masses on fun, inexpensive product formats. I created the logo, presentations, new product formats and designs, working with domestic and international vendors through final production.
Worked with licensors like NBC Universal to create custom product. Negotiated licensing contracts and brainstormed product opportunities.
Created multiple merchandising opportunities, selling globally into stores like Meijers, Sears, TJ Maxx, Office Max and Winners.