Responsive Site Redesign
Client
Challenge
After years of adding on to an existing site, RMN was experiencing a number of inconsitencies throughout the web and mobile sites. There was also a lack of personalization capabilities.
Role
Coordinated timelines and efforts of redesign with engineering, design and product managers while assessing site risk. Worked through testing strategy to minimize risk to site as well as measured responsive implications to mDot site. Worked with operations, engineering and marketing to personalize home page experience for holidays. Reviewed all UX and UI design prior to build.
New, cleaner logo replaced the former version:
Created a customizable header and added personalized offers that related to the header.
Added additional
personalization based upon sign in. Encouraged joining for better deals.
Streamlined the footer.
Former version shown here.
Added a new section to the site for product deals, which was a new concept for the business.
Introduced a
new product-focused coupon section to the site.
