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Redesigned Dynamic Email
Client
RetailMeNot
Challenge
Email's aesthetic looked computer-generated rather than personal. It was also lacking true personalization capabilites.
Role
Directed redesign of mobile-friendly email template. Added aesthetic softness that would work within the utility of the existing operations system.
Incorporated newly designed logo.
Lead email with customized offer based on customer preferences.
Engage customers with social elements that interest them.
Previous version is included to illustrate the updates in template and visual design.
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