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Redesigned Email
Client
ULTA Beauty
Challenge
ULTA wanted a more beauty-focused appeal that engaged the consumer. They wanted to provide product education to encourage sales, without creating a copy-heavy email.
Role
Directed redesign of more mobile-friendly email templates. Introduced dynamic email content design into our email cadence.
Organized and condensed header to showcase categories with the highest click-through.
Kept messaging bar at top for
free shipping information.
Previous version is included to illustrate the updates in template and visual design.
Cleaned up email footer to allow for coupon and current ad to consistently display in the same location without disrupting email content.
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