Custom Educational Page
Client
ULTA Beauty
Challenge
ULTA wanted to increase sales of the haircare division through educating the customer on their needs and ULTA's selection.
Role
Directed the creative initiative along with heads of instore and online merchandising. Responsive landing page educated customers on their needs and took them through the purchase path.
Focused on ULTA's extensive product offerings to showcase them as a haircare leader. Communicated the 5 main hair concerns, organizing the information in a quick and useful way. Added subtle animations for a finished, stylized look.
Gave a series of steps for the customer to follow as well as buzz-words that linked to the glossary for definitions. Included recomended, shoppable regimens on hair type within hair solution categories.
