Native App Redesign

 

Client

ULTA Beauty

 

Challenge

ULTA wanted to update the look and feel of the previous app and create a more user-friendly experience.

 

Role

Spearheaded the redesign of the native app on all pages. Directed software development and design on a very tight timeframe. Added Rewards login functionality and social sharing capabilities. Redesign resulted in nearly 400,000 instalations within 1 year and recognition by Forbes in articles on forging mobile trends and redefining shopping.